Work For

Graduate School

Location

Phoenix

Time

2016

KABUKI REDESIGN

KABUKI is a chain Japanese Restaurant in America. When I was having dinner there, I felt that their visual identity design is a little confused for me. Because for most of the people who don’t have much knowledge about kabuki and have never been there before, they may easily translate it as a theater or a bar where you can see kabuki performances. So I was trying to redesign the identity in a way that expresses more visually about food.